Searching...
 
 
 
 
 

Hodson's Bay Company

360 Brown Street, West Lafayette, IN 47906
Phone: 765-743-3506
Store Hours: M-F 10-7, Sat 10-5, Sun 12-5
 
 
 
 
Name:
Sign-up to hear about our specials and events
 
THE FAST TRACK TO HODSONS BAY CO (AVOIDING CONSTRUCTION)

From Lafayette:
1. Start out going west on Union St. (Old 231) over the Wabash.
2. Exit right onto River Road.
3. Turn Left at bottom of ramp onto River Road South.
4. Turn Left onto Howard Ave.
5. Turn Left onto Brown Street.
6 Turn Left into the Levee Plaza.

Trek Precision Fit and Saddle Mapping

The Precision Fit Process

Gone are the days when a bike fit meant hopping on the bike and eyeballing your saddle height. You're a serious rider. It's time for a serious fit. 

Trek's Precision Fit System ensures that you're in the optimal position for power, handling, speed, and comfort. Your cost for a Trek Precision Fit starts at only $150.

Add the Saddle Pressure Mapping (see below) for only $50 more.

Step 1) The fit process is completed by one of our trained pros who start with an in-depth interview with you, the rider. We learn your goals and needs as a cyclist to establish a baseline for our fit session.

Step 2) As perhaps the most crucial point of contact between you and your bike, your shoes are the focus of the next step. Your technician helps you choose the best shoes for you, as well as proper cleat placement so your power is transferred to the pedals as efficiently as possible.

Step 3) Now it's time to get on the bike. Your technician will start with an assessment of your current riding position to identify potential issues, strengths, and areas for improvement. 

Step 4) Working from your lower body upward, your technician will help you select a saddle that's comfortable for you. Small, incremental adjustments follow to ensure your legs are taking  advantage of the best pedal stroke for your riding style and needs. Body position, biomechanics, and comfort all come into play here, and your technician is trained to pay close attention to them all. 

Step 6) The upper body adjustment comes next. Your technician adjusts your stem height, reach, handlebar shape, handlebar width, and more to optimize your posture, bike handling, and power. 

Trek Precision Fit lower body measurement

Saddle Pressure Mapping

Nothing brings down a great ride like an uncomfortable saddle. Choosing the right saddle straight off the shelves is nearly impossible, since every body is different and every saddle

has a shape tailored to different riders. So how do you know which one's right for you? 

At Hodson's Bay, we ensure you get the right saddle for your body type and riding style by using Trek's Saddle Pressure Mapping. This advanced process allows us to identify

hot spots and zones that may cause discomfort for you while you're riding. Based on the

 pressure map we produce for you, we can help you identify a saddle that's right for

you. We account for saddle width, length, shape, curvature, and more to help ensure you ride away comfortable and focused on the road or trail ahead. 

Questions? Ready to Schedule your Fit or Saddle Pressure Mapping?  

Call us today - 765-743-3506

 

CycleOps Knows Indoor Training!

Train smarter with CycleOps indoor trainers!
To ride your best it helps to have great tools, which is why we carry CycleOps. From whisper-quiet trainers and smooth-spinning rollers, to the amazing PowerTap power meter, CycleOps provides everything needed to achieve your goals. Drop by and check out our excellent selection of CycleOps soon!

Wahoo Kickr

Hodson's Bay is now selling Wahoo Kickr trainers - a new level of indoor training that's smart - paired with your smartphone to give you all kinds of new information and features you've never had access to before!

Watch this video to find out more, or give us a call to try one out for yourself.

Giant's Escape Bicycles Are Here!


Is the cost and stress of driving grinding you down? It's time to Escape! Giant's versatile Escape bicycles are ideal for cruising along scenic bike paths, exploring historic neighborhoods, actually enjoying errands, and getting to work the cool and fun way. Escape to a better reality, a bicycle reality, today!

Procaliber SL—Hardtail Revolutionized

Procaliber SL—Hardtail revolutionized.In mountain biking's heyday, Procaliber was the envy of all other race bikes. Now it's back to rule the XC circuit once again. Procaliber redefines "hardtail" with an IsoSpeed decoupler that delivers uncompromising cross country performance, efficiency, and an incredible ride feel. It's the fastest, smoothest, smartest hardtail on the trail. Come test one out today and meet the new boss. Same as the old boss. 

Live Closeouts List Online!

We now have a closeouts list available online for you to see at any time! If you're looking for a deal on a bike that might not be this year's model, check out the closeouts list to see if there's anything that works for you, then stop in and give it a test ride. 

Hodson's Bay now offers Trek Precision Fit!

Hodson's Bay Company is now offering Precision Fit from Trek!

Our trained fitter will take the time to understand your personal riding style, goals, and expectations, then fit your bike to you for maximum comfort and performance. Give us a call today to schedule your fit before the spring season!

Check out this video from Trek to see the benefits and technology in a Precision Fit:

Our Mechanics Are Ready For You!

Our trained technicians are standing by to tune-up your bicycle!
We specialize in expert bicycle repair. From old dust-covered rigs to custom dream machines, simply bring your bike by and we'll get it running right again!

Giant Bicycles For The Whole Family!

Giant Bikes Giant Women's Bikes Giant Children's Bikes
Giant makes bicycles for everyone in the family. And it's never too early to get them going on a lifetime of healthy, green and fun habits, like getting around by bike. Check out our great selection soon! Giant’s women’s bicycles are designed around five key features: sizing, geometry, construction, component selection and styling. Come take a test ride and experience a Giant, custom made just for you! Giant's kids' bikes are fun, easy, safe and built to last so that they can be passed down. Check out our selection of children's bikes and open the door to fun, laughter, memories and adventure!

Specialized Road Bikes Rock!

Specialized is an industry leader in materials and design. Every detail of their bicycles and components is tested and scrutinized. What does this mean for you? An awesome ride and a perfect fit every time! Come see our wide selection of Specializeds and choose your favorite!

Great Bicycle Brands!

Trek Bicycles Bontrager Bicycle Components Trek WSD
We've got a Trek bicycle you'll love. And it has never been a better time to hit the road, trail, or to start commuting by bicycle. Check out our amazing selection of Treks soon! We proudly carry Bontrager bicycle components. Whether you're looking for a more-comfy new seat or to upgrade your wheels, Bontrager has the great biking gear you need! Trek WSD is a full line of bicycles and apparel specifically designed for women. Discover the joy of riding a bike designed just for you—check out our Trek WSD selection today!
 

Feature Items

Trek 7.2 FX
Trek 7.2 FX - 2015/2016
$489.99
Product Rating
 
5.0 stars
 (88 Reviews)

You'll enjoy the fun and also get in shape, on Trek's sporty 7.2 FX. This versatile machine features a light aluminum frame with easy-rolling, road… [more]

Trek 7.2 FX WSD Low Step - Women's
Trek 7.2 FX WSD Low Step - Women's - 2016
$489.99

Have fun and get in shape on Trek's sporty 7.2 FX WSD. This sleek, versatile bike features a great-fitting, low-step women's-specific aluminum frame… [more]

Trek Verve 2 WSD - Women's
Trek Verve 2 WSD - Women's - 2016
$549.99
Product Rating
 
5.0 stars
 (2 Reviews)

Get out there and start enjoying healthy pedaling pleasure with Trek's Verve 2 WSD. Its light, nimble aluminum frame and adjustable stem provide a… [more]

Specialized Vita - Women's
Specialized Vita - Women's - 2016/2017
$500.00 - $520.00
Product Rating
 
5.0 stars
 (7 Reviews)

Speed, comfort and confident handling come together to make Specialized's Vita a carefree ride. It sports a light, women's-specific aluminum frame, a… [more]

Trek Lexa S C - Women's
Trek Lexa S C - Women's - 2015/2016
$989.99
Product Rating
 
5.0 stars
 (1 Review)

Zooming down serpentine descents, flattening hilly centuries, and cruising with the ladies, Trek's Lexa S C does all that and more. Its Alpha… [more]

Specialized Girl's Hotwalk
Specialized Girl's Hotwalk - 2016/2018
$175.00
Product Rating
 
5.0 stars
 (4 Reviews)

Your little princess will learn balance quicker than ever with Specialized's Girl's Hotwalk. It uses a lightweight, aluminum frame with an extremely… [more]

Giant Sedona DX
Giant Sedona DX - 2017
$435.00
Product Rating
 
5.0 stars
 (9 Reviews)

Go for a spin on the road, path or trail. Giant's Sedona DX lets you turn everyday rides into mini adventures. The Sedona is designed with the… [more]

Specialized Boy's Hotrock 20 Coaster
Specialized Boy's Hotrock 20 Coaster - 2016/2017
$239.99 - $250.00
Product Rating
 
5.0 stars
 (12 Reviews)

Specialized's Boy's Hotrock 20 Coaster is an easy way for little kids to step up to big-time fun. It features an aluminum frame built to withstand… [more]

Specialized Venge Expert
Specialized Venge Expert - 2016
$3,599.99 - $3,899.99

Specialized's Venge Expert is fast. Plain and simple. To achieve that, this aero road rocket lights up the road with a FACT 10r carbon frame that was… [more]

CycleOps Wind Trainer
CycleOps Wind Trainer
$169.99
Product Rating
 
4.5 stars
 (2 Reviews)

CycleOps' Wind Trainer provides all the cardiovascular exercise you can handle. Heavy die-cast zinc fan blades double as a flywheel for smooth,… [more]

Specialized Boy's Hotrock 20 Street (6-Speed)
Specialized Boy's Hotrock 20 Street (6-Speed) - 2017
$360.00

Hook up your little rider with Specialized's Hotrock 20 Street and watch 'em go. It boasts a super-strong aluminum frame and fork built to handle all… [more]

Specialized Boy's Hotrock 24 (21-Speed)
Specialized Boy's Hotrock 24 (21-Speed) - 2017
$420.00
Product Rating
 
4.0 stars
 (5 Reviews)

Specialized's Boy's Hotrock 24 is a fun ride that's perfect for off-road exploration and urban adventure. Its aluminum frame is light and super fast,… [more]